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When: 14 November 2011
Where: Berlin - Germany
WebSite: http://www.3dlife-noe.eu

Fraunhofer Heinrich Hertz Institute in conjunction with EMC² presents an international industry workshop on:

THE FUTURE OF 3D MEDIA

On 14 November 2011 the EU-funded Support Action EMC² is holding a one-day industrial workshop on the future of 3D media at the premises of the world-famous Heinrich Hertz Institute (HHI) in Berlin. EMC² is the first pan-European competence centre in Media Computing and Communication. The workshop draws together leading players from industry, research and government to explore trends, developments and future directions for 3D industry and research.

A special feature of the workshop is a keynote presentation from Mr Viorel Peca, head of the Unit of Networked Media in DG Information Society of the European Commission. He will present the EU initiative to strengthen the environment for web entrepreneurs in Europe and describe how 3D media on the web could be brought to market by entrepreneurs bridging the gap between research and innovation.

Recent, rapid progress in 3D media technology is dissolving the boundaries between real and unreal, local and remote, visible and invisible, creating previously unimaginable visual, auditory and tactile experiences, and opening up new markets for commercial exploitation. From ‘immersive’ film and TV, to lifelike ‘synthetic humans’, to complex and beautiful data visualisations, to robotic vision systems, to 3D printing and prototyping, to whole-body interaction, to flawless reconstructions of distant and imagined worlds – the technologies of three dimensions look set to fundamentally change the ways we interact with computers, the physical world and each other. In short, to transform daily experience.

THE FUTURE OF 3D MEDIA is an international event. It is designed to catalyse new thinking, new strategies and new partnerships in an increasingly important field of innovation. The event represents a unique convergence of media and communications industries, world-class research and European government.

THE FUTURE OF 3D MEDIA
Theseus Innovation Centre
Fraunhofer Heinrich Hertz Institute
Salzufer 6
10587 Berlin
Germany

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