LG and Intel Collaborate on Intel WiDi to Enhance Content

Accessibility of CINEMA 3D Smart TVs

SEOUL, Dec. 15, 2011 –- LG Electronics (LG) and Intel entered into a strategic alliance to adopt and jointly promote Intel® Wireless Display (WiDi) technology. Intel WiDi will be embedded into next year’s LG CINEMA 3D Smart TVs, making them the first in the TV industry to feature Intel WiDi technology. Intel WiDi is a wireless connectivity interface which allows for instant, high-definition viewing of content stored in notebooks and other external mobile devices on large screen TVs, projectors or monitors.

Left: Hee-Sung Lee, Country Manager of Intel Korea

Right:: Seog-ho Ro, Senior Vice President of LG Home Entertainment Company’s TV Business Unit

“Through this strategic alliance, CINEMA 3D Smart TV users will be able to access a wider variety of content in a more convenient manner,” said Seog-ho Ro, Senior Vice President of LG Home Entertainment Company’s TV Business Unit. “Intel WiDi will be one of several features that will enhance the user convenience of our CINEMA 3D Smart TVs, further differentiating our products from the competition.”


“Intel is planning to expand Intel WiDi technology to various devices to provide consumers the seamless, smarter usage experience,” said Hee-Sung Lee, Country Manager of Intel Korea. “Through this collaboration with LG Electronics, LG CINEMA 3D Smart TV users could also benefit from Intel® WiDi without the need to purchase an external adapter.”


Intel WiDi not only enables sharing of stored content, it also transfers onto CINEMA 3D Smart TVs, projectors and monitors a spectrum of online contents –- such as YouTube videos and streaming TV shows from broadcast websites -– that are accessible through notebooks and other mobile devices. Users can view such contents through the expansive and immersive high-definition CINEMA 3D display.


Like wired connectivity standards, such as HDMI and USB cables, Intel WiDi does not require an active wireless internet or WiFi connection to transfer content between external mobile devices and CINEMA 3D Smart TVs. Intel WiDi establishes a direct connection between the WiFi chips embedded in the external mobile devices and the CINEMA 3D Smart TVs.


Furthermore, Intel WiDi does not tie down the mobile device during real-time content sharing. Users may perform other tasks on their notebooks and tablet PCs while simultaneously streaming content to a CINEMA 3D Smart TV, projector or monitor.


LG and Intel would undertake co-marketing activities and Intel WiDi-enabled LG CINEMA 3D products will be on display at the Consumer Electronics Show (CES) next month in Las Vegas.

Watch the DEMO video

ABOUT Intel WiDi

Your Content – On More Screens

Enjoy all of your personal and online content on a big screen with a simple wireless connection. With a laptop featuring Intel® Wireless Display and powered by a visibly smart 2nd generation Intel® Core™ processor, you can sit back and experience your favorite movies, videos, photos, online shows and more in full HD on your TV with great image clarity and sound.¹

Best Seat in the House

Stop crowding around a laptop screen! Intel Wireless Display lets you view and share content from your hard disk, home network or anywhere a browser can take you on the biggest screen in your home.

Connection is a Snap

Simply connect an adapter to your TV, follow a few simple steps, and you’re off and running. Set it up once, and sharing your screen is as easy as pushing a button. And with the Intel® WiDi widget, sharing your screen is as easy as pushing a button.

More... Intel WiDi

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