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In a new partnership between EMI MUSIC and PANASONIC, the video for KATY PERRY's latest single, "Wide Awake," will be released in 3D. This will be PERRY's first-ever 3D music video, with PANASONIC taking exclusive rights to use the video to showcase its new 3D products.

The tie-in, which was brokered by EMI's Brand Partnerships team, will see PANASONIC showing the 3D video at Consumer Electronics trade shows, including IFA in BERLIN in SEPTEMBER as well in stores with PANASONIC VIERA TVs on display around the world starting this FALL.

EMI Sr. Dir./Brand Partnerships BART SAUNT said, "We started working on an agreement with PANASONIC to make a stunning 3D music video a year ago but needed the right opportunity, and KATY's 'Wide Awake' video gave us the perfect opportunity."

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source: www.allaccess.com

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